Teens challenged to give up pop

Date Released - 01/03/2017

HERE’s a fact that may be hard to swallow – the average can of soft drink contains the equivalent of NINE cubes of sugar.

So, to help young people reduce the sugar in their diets, Tameside Council is launching Food Active’s GULP – Give Up Loving Pop – campaign in local secondary schools.

Teenagers in England are the biggest consumers of sugar-sweetened drinks in Europe, increasing their risk of tooth decay and obesity and other health issues including type 2 diabetes and heart disease.

All Year 9 pupils in Tameside are being challenged to give up sugary drinks for four weeks. Every young person who signs up will be given a  free water bottle and be entered into a prize-draw to win shopping vouchers.

Schools are also being provided with promotional materials and lesson plans to extend the challenge to other year groups, should they choose to.

The campaign has been introduced to support the Government’s Childhood Obesity: A plan of Action 2016 strategy. Currently,  20% of Tameside children are obese by the time they start secondary school.

Tameside Council Executive Member for Lifelong learning Cllr Lynn Travis said: “Most teens love sweet, fizzy drinks and many drink them every day. Whereas most would never dream of eating nine spoons of sugar at once , they consume sugary drinks without even thinking about it.

“This campaign aims to encourage them to think about their sugar intake and make healthier choices, such as drinking more water, for the long-term.”

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