CARERS, service users and staff who helped to make a Tameside Council campaign a national success have been congratulated by the Civic Mayor.
The hugely impactful Shared Lives communications campaign was recently named Local Government Campaign of the Year in the UK Public Affairs Awards.
The recruitment drive, developed and delivered in house by Tameside Council’s communications team in close consultation with the Shared Lives team, highlighted how the scheme was making an extraordinary difference in supporting older people and adults with physical and learning disabilities.
It prompted enquiries from a flood of potential new carers, opening the scheme to more service users as well as saving the local economy up to £500,000 in more traditional forms of care. The campaign is now being used by other Councils to help develop their own Shared Lives communications strategies.
Tameside Civic Mayor Cllr Joyce Bowerman invited carers, services users and staff to Dukinfield Town Hall to thank them for their involvement.
Shared Lives carer Cath Tynan and service user Linda Shaw - who live together in Hyde as part of the scheme and featured prominently in the campaign including being interviewed on BBC News – attended as did carer Lesley Smith and service user Ros Harding, from Denton, who featured in radio interviews, posters and billboards.
Cllr Bowerman said: “It is fantastic that this campaign, which has been so successful in raising awareness of Shared Lives and recruiting more carers, has won national recognition and is being used as an example of best practice for others to follow.
“Shared Lives makes a huge difference to the lives of some of our more vulnerable residents, giving them care, companionship, independence and opportunities. Our shared lives carers do an amazing job – a big thank you to each and everyone one of them. Thank you also to our staff for highlighting the scheme so effectively and helping even more people to benefit.”
The Council is recruiting more Shared Lives carers, who receive a generous allowance as well as full training and support. No formal qualifications are expected, the team welcome people from a wide variety of backgrounds, with different skills and life experience. For further information see www.tameside.gov.uk/sharedlives or call 0161 342 5151.
Marketing and Communications
Ashton under Lyne
0161 342 3172
0161 342 3779