CAMPAIGNS that have “had a real impact on people’s lives” in Tameside have won national recognition in the UK Public Sector Communications Awards.
Tameside Council and the Clinical Commissioning Group’s integrated communications team was this week was named Local Communications Team of the Year and won Low Budget Campaign of the Year in the awards, which celebrate and reward excellent communication strategies and teams in local and national government, emergency services and not-for-profit bodies from across the country.
The Low Budget Campaign of the Year Award was for the Open Up domestic abuse male victim campaign. The eye-catching artwork and creative media opportunities successfully grabbed wide attention, achieving strong coverage in regional TV, print and radio and opening up many conversations on social media – not just locally but regionally and nationally too.
Visits to the Council’s domestic abuse webpage soared from 46 hits in the week prior to the launch campaign to 834 hits in the following week while the number of calls from male victims increased by 600%. The campaign, which the communications team worked closely with partners Bridges led by the Jigsaw Group to develop, really helped to shift perceptions on what domestic abuse victims look like and importantly gave more men the confidence to seek support.
The judges said: “This was a solid entry, which demonstrated excellent tactics and results. We were impressed by how the campaign engaged with the local community and provided a new and insightful twist on a taboo subject.”
As well as recognising the success of the Open Up campaign, the Local Communications Team of the Year award also recognised the team’s work on other safeguarding campaigns such as Shared Lives, fostering and adoption as well as the team’s work to lead on behalf of all other Greater Manchester authorities on the It’s Not Okay campaign to raise awareness of child sexual exploitation.
The judges commented that “this was a team working towards and demonstrating real impact on people’s lives”. They were also “impressed by the demonstration of reach and coverage”.
The Council was shortlisted for seven awards in total - recognising excellent media engagement, social marketing, integrated campaigns and multi-agency/partnership working.
Deputy Executive Leader Cllr Bill Fairfoull, who is responsible for communications, said: “I’m delighted and proud that our integrated communications team has achieved this national success and recognition for Tameside. This small and skilled in-house team has proven resourceful, innovative and creative in producing head-turning communications which successfully impact on improving the lives of the local community – particularly the most vulnerable.
“This work has repeatedly been recognised by numerous external bodies and shared both regionally and nationally as examples of good practice while the team has also been asked to lead on numerous regional and multi-agency projects, meaning others can also benefit from this learning and expertise. Well done to the team, who I know are passionate about making a difference.”
Marketing and Communications
Ashton under Lyne
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