OLDER shoppers are being invited to “Take a Seat” in a campaign to help them get out and about.
Participating shops will be provided with a seat to enable them to offer older people somewhere to take a rest.
Tameside Council’s Population Health team is launching the ‘Take a Seat’ campaign in Tameside. The launch will be part of the Golden Harvest Event supporting Older People’s Day at St Anne’s Church Hall, Burlington Street, Ashton, on Friday, 5th October from 12.30 to 1.30pm.
The initiative aims to encourage people to stay physically and socially active, and motivate older people to feel confident about leaving their homes. Knowing there is somewhere welcoming to rest whilst shopping allows older people to feel more confident about travelling into town centres or walking to their local shops.
It forms part of the Council’s wider age-friendly Tameside communities agenda, which aims to reduce loneliness and social isolation and the associated health risks of depression, high blood pressure, and dementia.
The innovative campaign aims to ensure local traders and business owners are given guidance about how to make their premises more age and dementia friendly. This includes guidance about the provision of safe accessible seating and an improved shopping experience for older people.
Businesses are also encouraged to display clear signs, store items within easy reach, and keep floors clutter-free.
Tameside Council Executive Leader and Greater Manchester lead for ageing and equalities, Councillor Brenda Warrington, said: “We’re delighted to be promoting this scheme in Tameside, which will help shoppers and businesses. We want our town centres here in Tameside, and across Greater Manchester, to be welcoming, accessible places for everyone. By keeping physically and socially active, we can all stay healthier and independent for longer.
“This scheme will help older people feel able to leave their homes to socialise and interact with others and have a better quality of life. It’s just one of the many strands of work taking place in Greater Manchester through the work of the Ageing Hub, which is supporting the Mayor in his ambition to make Greater Manchester a great place to grow older.”
Participating shops will be invited to display an Age Friendly sticker, which indicates that an older person is welcome to go in and take a rest on a seat.
There are two stickers: a large flower to be placed in a prominent position, such as a window or glass partition on the entrance door, to indicate that the retail/business outlet is age friendly and that a seat and welcome is available; the second smaller sticker is to be attached to the chair used in the outlet.
Southway Housing Trust, which owns and manages 6,000 affordable homes in South Manchester, began the campaign, which is now spreading across Greater Manchester with the support of the Greater Manchester Housing Provider Partnership and Mayor of Greater Manchester as part of a drive to make shops accessible for all. To date, more than 300 businesses across Greater Manchester have signed up to the scheme, which has received a positive response from older people, local traders and business owners.
For more information contact Angela Wild at email@example.com.
Marketing and Communications
Ashton under Lyne
0161 342 3172
0161 342 3779