Getting the Message

Date Released - 11/01/2019

IF you need an example of getting a safety message to stick, look no further than Operation Treacle.

The partnership effort, in which Tameside Council’s community safety service teamed up with the police and fire service, led to a significant reduction in fires over last autumn’s Hallowe’en and Bonfire Night celebrations.

Operation Treacle highlights the dangers and consequences of anti-social behaviour, criminal damage and misuse of fireworks.

Safety messages and videos were promoted through a targeted digital and social media campaign alongside the Safe4Winter website which offered the facility to download posters welcoming trick or treaters or asking them to stay away.

Across the whole of Tameside, the number of primary fires halved, falling from 14 in 2017 to seven in 2018. Secondary fires were down from 63 to 49.

Cllr Allison Gwynne, Tameside Council’s executive member with responsibility for community safety, said: “I’m very pleased to hear of the success of Operation Treacle. Everyone wants to have fun in the week between Hallowe’en and 5 November, but it’s a time when the nights have drawn in and some people get scared.

“Treacle proved to be a fine example of partnership working, and the results were very encouraging. I’m sure we can do even better at the end of this 2019 and show that the messages of Operation Treacle are sticking.”

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